The term “customer relationship management” (CRM) can sound intimidating to small and midsize businesses. While most marketers and C-level professionals are familiar with CRM, many struggle to define exactly what it means and how it relates to their business.
There are many things a CRM system can accomplish that should get people across all areas of a business excited—from marketers and salespeople to business owners and C-level executives. Now, Marcum Strategic Marketing has created a new e-book that explains CRM in detail and shows you the path forward. It is organized in four chapters:
To receive your free e-book, complete the form on this page.
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Marcum Strategic Marketing
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Marcum Group provides a comprehensive range of professional services spanning accounting and advisory, technology solutions, wealth management and executive & professional recruiting.
Marcum LLP is a national accounting and advisory services firm dedicated to helping entrepreneurial, middle-market companies and high net worth individuals achieve their goals.
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